I specialise in affiliate marketing and organic growth across iGaming. At Universal Poker, I focus on SEO, partnerships, and affiliate systems that connect players with the right deals. My background is in engineering, with an additional qualification in data science, and that combination shapes how I approach growth. I like structure, measurable outcomes, and decisions grounded in analysis rather than guesswork. Before moving into iGaming, I worked in international trade, holding full P&L responsibility for export operations across Latin America and leading cross-border negotiations and partnerships. I also spent time in banking operations during a major industry integration period, working closely with internal processes at scale. That mix of data, negotiation, and operational rigor is what I bring to Universal Poker's SEO and affiliate strategy, identifying opportunities in search visibility, structuring partnerships with poker rooms, and building the systems that connect players to the right deals. I'm always looking for new opportunities to apply this same mindset, combining data, strategy and hands-on execution to drive growth.
